Wednesday, April 28, 2010

New Trend In Fast Food

When you think of fast food, do you think of cheeseburgers and fries or Panera Bread, Boloco and Chipotle Mexican Grill?

A “fast casual” restaurant does not offer full table service but provides conveniences like non-plastic utensils and plates. Fast-casual customers demand low-fat, high-quality ingredients, freshly-baked bread and organic fruits and salads at prices not much higher than true “fast-food” fare. The average check ranges from $8-$15.

These fast casual chains are targeting younger generations who claim to want better ingredients and a clean décor with a lot of different seating arrangements and, of course, music.

The fast-casual sector has earned the reputation as a healthier and fresher alternative to fast-food. Most fast-casual restaurants emphasize the importance of fresh, sometimes organic, ingredients and avoid the deep-fryer.

I'm not convinced that fast-casual food is necessarily a healthier, fresher alternative to fast-food. Admittedly, I do love Panera--their soups rock-- my favorites are their French Onion, Broccoli and Cheese, and Tomato.

I am going to try to make a "fast-casual" meal tonight for dinner....cutting down on the salt and the $$.

My Fast-Casual Tomato Soup with Crunchy Grilled Cheeses

• 14 ounces (1 can) diced tomatoes in juice $1
• 1 carrot, peeled and thinly sliced $1
• 1 1/2 cups plain milk $2
• 1 tablespoon fresh lemon juice
• Coarse salt and ground pepper, to taste
• Parsley leaves, for garnish

• 3 tablespoons olive oil
• 3 cloves garlic, minced
• Bread (my choice: sourdough) $3
• Cheese (my choice: sharp cheddar) $2
• Butter

Total Cost: $9

Step 1:
In a food processor combine the browned tomatoes, garlic, chili pepper, carrot, milk, reserved tomato juices, and lemon juice. Puree until the mixture is smooth.

Step 2:
Once the soup is pureed, transfer to a medium saucepan and bring to a boil over medium heat. Reduce to a simmer and cook for about 10 minutes.
Step 3:
Season with salt and pepper and garnish with parsley prior to serving.

Step 4:
Warm some butter, add your bread + cheese, slowly cook (you don't want to burn it!) and flip it when the underside is buttery and golden.

ENJOY!!

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