Wednesday, March 31, 2010

American Food Revolution


I recorded Jamie Oliver on Oprah last week.

He was discussing his American Food Revolution and I wanted to see whether we were on the same page. It looks like he is also challenging the food system..... and is on a mission to revolutionize the way families eat.

In 2003, the renegade chef decided he would not stand for the overprocessed foods served in British grade school cafeterias. So, he launched a one-man crusade to bring real food back to the cafeteria line. After four relentless years, the British government answered Jamie's call—spending nearly $1 billion to serve fresh, healthy foods to millions of school lunch tables.

Now, Jamie is taking his mission stateside. Plate by plate, this determined father of three (with a fourth on the way!) wants to freshen up American meals. A new primetime show, Jamie Oliver's Food Revolution, chronicles Jamie's radical three-month plan to transform eating habits in Huntington, West Virginia—recently ranked one of America's most obese cities by the U.S. Centers for Disease Control. "I'm here to start a revolution," he says. "The biggest food revolution that this country's ever seen."

I'm thrilled to see international interest on this issue!

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